Branding
Brand Shoot
We partnered with P/areto to create a masterpiece content for their new collection.
Our focus was on futuristic minimalism, showing the black color pallete, seamless textures, and bold cuts.
Our Process
Creative Direction & Concept
The objective was to Capture the essence of strength, elegance, and functionality.
Moodboard inspiration: Minimalist backdrops, high contrast lighting, glossy skin, defined muscle tone, sharp poses.
The Focus was to Emphasize the garment’s fit, texture, and innovation.
Backdrop is Neutral-toned, raw concrete wall — creates a clean, urban feel and lets the clothing stand out, and lighting to highlight muscle definition and fabric texture. Likely a single key light to create depth and shadows.
Model is Fit, athletic, confident — communicates strength and aspirational fitness.
Styling is Minimal — sleek black outfit, no accessories, wet/glossy skin for a powerful, performance-ready aesthetic.
Angles are Cropped, close-up shots to focus on body movement, contours, and textile detail.
Outcome
Communicates premium activewear with fashion edge and also Conveys empowerment, performance, and design precision.
Visually delivers a clean, sharp, and bold aesthetic and establishes a cohesive visual identity (brand consistency across social, web, and print).
